On January 1, 2026, Vault & Co marked its official launch with a groundbreaking moment at Maharajas Junction, Kochi. For the first time in the city, a 3D screen advertisement lit up the junction, showcasing Vault & co’s premium cotton trunks in a dynamic rotating display across all five launch colors; White, Black, Blue, Olive Green, and Grey.
The installation offered a unique visual experience for the public, drawing crowds and sparking conversations. More than an advertisement, it was a statement: Vault & co is here to redefine essentials with innovation, precision, and pride in the details.
“This was about more than showing our product. It was about creating an unforgettable moment for Kochi. A launch that people would not just see, but experience,” said CEO Sandeep Stephen.
The 3D showcase reflected Vault & co’s philosophy of minimalism with meaning, bringing together technology, lifestyle, and design to elevate everyday essentials. With the tagline “The Boss Move”, the brand continues to push boundaries in how men’s essentials are presented and perceived.
Vault & co’s debut campaign proves that luxury is not defined by excess, but by intention and innovation.
Discover the collection online and step into essentials that redefine confidence.